Online Website Rebranding Strategy

About the Project

The client sought a comprehensive brand overhaul to better align with a younger demographic. This included a complete redesign of their website, transitioning from a traditional "Balinese" theme to a modern, minimalist aesthetic.
The previous design was perceived as dark and uninviting, and the goal was to create an engaging, user-friendly experience that would attract a younger, more vibrant audience.
Through strategic design choices, the new look was crafted to be both visually appealing and welcoming, enhancing the overall customer experience and supporting the client’s evolving business goals.

Key Features

• Conducted thorough market research to better understand the desires of the new target audience.
• Adopted a user-centric design tailored to engage the younger generation, focusing on a clean, modern aesthetic to resonate with their preferences.
• Revitalized the website by shifting the target market from an older demographic to a younger, more dynamic audience.
• Based on findings, I transitioned the website from a traditional Balinese theme to a minimalist design that speaks to the tastes of younger users.

Results Achieved

The campaign successfully increased brand awareness and customer engagement, leading to a significant boost in foot traffic and online booking.